Meet Wendy, Media Director at Media Plus
We chat with Wendy Torres, our astute Media Director, in this month’s Interview with an Expert. Wendy is known for her media smarts and natural management style that brings out the best of the team.
Read on to learn more about Wendy and her role as Media Director.
How long have you been at Media Plus and what’s your current role in a nutshell?
I’ve been at the agency for 5+ years. As a Media Director, my role involves overseeing the team, media campaigns and our client base, along with continuously moving the agency forward in regards to processes and innovation.
What’s your favourite thing about your role?
The varied nature of the role – no two days are the same. I enjoy working and nurturing a motivated team, problem solving and building strong relationships with both our clients and media partners.
Which client project or campaign are you most proud of and why?
I’ve been working with Pace Development Group for a couple of years now on great projects including The Darley, Pace 3058 and more recently Fabbrica. Given the nature of their developments and target audience in areas such as Fitzroy and Coburg, we’ve been able to run targeted out-of-home and guerilla marketing activations to engage audiences (which has been effective), as opposed to solely relying on traditional property channels to build awareness.
How do you stay updated with the latest trends and changes in the media space?
We have close relationships with leading property and media partners across digital, press, radio, TV and out-of-home networks, so we are constantly attending workshops and learning from experts in the field on what’s new in the market to ensure we are ahead of the trends.
What strategies do you use to motivate and inspire your team?
Stay curious. We’re not just media planners/buyers, we are problem solvers. Being curious about trends, challenges, complexities and critically analysing data and performance ensures we’re providing the best outcomes for our clients and are constantly seeking to maximise potential.
What’s a piece of advice you would give to an individual aspiring to take on a leadership role at their workplace?
Actively listen and collaborate with others; we don’t know it all and the best outcomes are made as a team.
What’s your go-to song or podcast when you need to get in the zone at work?
A Lo-Fi playlist – the perfect mix of upbeat and ambient tones.
What’s your favourite way to unwind after a busy day at the agency?
A workout, whether it’s a cardio or Pilates session; it’s a chance to clear my mind from the day.
Want to meet more members of our wonderful team? Meet Sich, Digital Performance Manager.